WGH loves the McDonald’s story. From two brothers who could pump out the burgers en-mass and a Chicago paper-cup salesman who saw something in the brother’s business. Like McDoo’s or loathe them, this sure is one inspirational story.

Raymond Albert Kroc (1902-1984) was a salesman who set up the first franchise of the McDonald brothers’ drive-in restaurant. He bought the golden arches symbol from them and built the McDonald’s chain based on the concepts of a limited menu of controlled quality and uniformity combined with massive advertising.

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